There is a buyer for every property, but the tricky part is that every property has a buyer at a price. Some properties may have a higher value because there is a greater demand and more potential buyers are interested. As the demand for that property increases, the value will increase accordingly. Conversely, some properties have very few potentially interested buyers, and so as the demand reduces, the value will follow.

When marketing a property for sale, the key is ensuring it reaches a broader audience to find the perfect buyer. The ideal solution is for the exposure of your property marketing to be comprehensive and wide enough to ensure that the maximum number of potential buyers can be found, resulting in a higher level of demand and, therefore, a higher value. This will lead to more viewings, offers, and higher sale prices - what every seller seeks. 

Technology in the property industry plays a massive part in broadening the exposure in the market for each property. Gone are the days when, if you wanted to buy a property in a specific town, you would have to travel to that town and visit the agent's offices on the high street. And estate agents no longer advertise their newest instructions in local newspapers. Why is this?

It comes down to efficiency and the ability to target a particular audience. The 'old' way of putting a photograph in the office window or in the local newspapers was inefficient because there was no way of knowing if the properties were actually reaching potential buyers. It was also very localised, with only a small audience of people geographically close to the property already.

Thanks to technology, we can look at the properties that are available for sale anywhere in the world without travelling anywhere. This use of technology broadens the potential market. So, what each agent uses in terms of technology is an important question for each homeowner to ask when considering a sale. 

Property portal websites: Property websites are a collective place to market properties for sale. These are crucial elements to marketing property for sale but should not be relied upon as the primary marketing tool as there are some limiting factors. When a buyer is searching for a property, the onus is on them to find the properties rather than the agent finding the buyer leaving the homeowner without any surety that they will sell.

AI: A relatively new tool but very effective. AI can assist buyers and sellers alike in locating the perfect home or buyer. Like Where's Wally, AI can pinpoint the most likely buyer for your property, or if you are searching for a new home, it can show you the property most suited to your requirements without you having to spend hours and hours scouring the internet. 

Photography: Searching for a new home is an emotional journey, but we don't physically view the interior of every property to see if there is that emotional connection. Visual marketing is vital - a property listed without photographs will likely not sell. So, the images must be excellent, harnessing correct lighting and the most effective angles to give the best first impression of the property. If the photographs are rubbish, the offers will be few and far between and could result in a lower sale price. 

Virtual tour technology: A considerable step up from the humble floor plan, a virtual tour allows total viewing of the property's interior without physically attending. Of course, it is not a substitute for an in-person visit, but it cuts down on wasted appointments and primes those viewers who visit in person. They are already familiar with the property before they attend, so there is a higher chance they will make an offer. It's almost as if their first viewing in person is actually their second viewing, as they have spent time virtually in the property. And they can re-watch and re-view a video or virtual tour as often as they want before and after viewing. This will likely mean that the buyers are more committed to a purchase and can reduce the chance of a change of heart.

Mailouts/text messaging: Rather than a buyer having to search constantly for new properties on the market, there is technology available to email or text message property searchers when a property that suits their requirements comes to the market. This allows the agent to target a particular audience of buyers to notify them rather than hoping that the buyer finds it for themselves.

The introduction of technology in the property industry will undoubtedly result in a faster and more efficient sale and a higher price due to the broader audience, which enables a higher level of demand.

To learn more about the innovative technology we use to ensure a speedy sale at the highest price possible for our clients, get in touch with our team of property experts.